Pricing Your Home Properly
Question: Are buyers overlooking your home?
A common error when pricing your home is to market your property without a price at all – and we have all seen it – “Price on Application”, or “Offers Welcome”.
This leads to the very common Buyer perception that if a price is not advertised, then the Seller wants too much for it.
If you want $500,000 for your $400,000 property, then chances are all offers will come in low, or even not at all, as Buyers think you won’t negotiate with them when their real feedback is so far apart from your expectation. However, most buyers are afraid of confrontation. So if you keep your list price realistic to the market (say within 5% of what is fair and reasonable, more buyers will then see your home and you will get more inspections because Buyers will see value in your property.
Think about it – When Selling, it is sometimes very easy to get wrapped up in your own needs and wants.
Our advice is to take a step back and look at it from a Buyers Perspective. If you do that, you will have a better chance of selling in the least amount of time, with the least amount of fuss AND for the best possible price!